1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
I am Hanson and I am a college student. My talent is to make people who communicate with me feel comfortable
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I provide users with safe and harmless e-cigarettes. The product meets the user's health needs while reducing the risk of users breaking the law.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
I offer this service to anyone in the United States who wants to try an e-cigarette. For people who have not been exposed to e-cigarettes, 0 nicotine e-cigarettes are the healthiest attempt. For people who are used to smoking, 0 nicotine e-cigarettes can help them quit.
4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
Because my product guarantees taste on the basis of health. My consumers value health more than anything else.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
Healthy and good tastes. My product is very close to other similar products. All we can offer is a richer taste and a healthier formula.
Friday, March 27, 2020
Friday, March 20, 2020
18A – Create a Customer Avatar
What kind of hobbies does your customer have?
The customer has the hobbies of partying and dancing.
What kind of car do they tend to drive? (What color is it?)
They tend to drive wild style cars or sports cars with various colors.
What TV shows do they watch? Do they have children?
They don't have one specific favorite TV show and they don't have children.
Are any of them adopted?
Some of them are adopted.
What are their favorite books, and who are their favorite politicians?
Their favorite book is Game of Thrones, their favorite politician is Donald Trump.
How old are they?
Their age is around 20-35.
How old do they feel?
They feel pretty young.
What do you have in common with the customer avatar?
I am of the same age as my consumers and they like sports cars as well.
If you have anything in common with the avatar, do you think that is a coincidence? Why?
Yes, it is easier for me to approach my consumers if I have the same hobby.
The customer has the hobbies of partying and dancing.
What kind of car do they tend to drive? (What color is it?)
They tend to drive wild style cars or sports cars with various colors.
What TV shows do they watch? Do they have children?
They don't have one specific favorite TV show and they don't have children.
Are any of them adopted?
Some of them are adopted.
What are their favorite books, and who are their favorite politicians?
Their favorite book is Game of Thrones, their favorite politician is Donald Trump.
How old are they?
Their age is around 20-35.
How old do they feel?
They feel pretty young.
What do you have in common with the customer avatar?
I am of the same age as my consumers and they like sports cars as well.
If you have anything in common with the avatar, do you think that is a coincidence? Why?
Yes, it is easier for me to approach my consumers if I have the same hobby.
Friday, March 13, 2020
16A –What’s Your Secret Sauce?
1. I have a good temper
2. I'm usually very polite
3. I'm good at finding things that others can't find
4. I am able to think through different dimensions
5. I could take in other people's advice
Sam thinks I have a very good idea and I have the leadership to make the right decisions at the most critical moment.
Nina thinks my character sets me apart. She thinks I get along well, and she feels very happy with me.
Jack also thought that my ideas were very broad and that with my help, he could be more at ease.
Luna, one of the best friends I know, thinks the way I get along with others is my greatest capital. She thinks I can always avoid the unpleasantness and find common ground in my time with others.
Leo thinks my personality is my biggest asset, and he thinks that my personality makes me a lot of friends, so I have leadership skills.
I think my interviewee is right. They know me and I know me basically the same. What they don't know much about is the advantages I seldom show. I won't correct my list because I think I'm all right.
https://soundcloud.com/shawn-cao-669350035/1a-1/s-06AVR
https://soundcloud.com/shawn-cao-669350035/2a-1/s-vVF9v
https://soundcloud.com/shawn-cao-669350035/3a-1/s-JzPYI
https://soundcloud.com/shawn-cao-669350035/4a-1/s-P7FVZ
https://soundcloud.com/shawn-cao-669350035/5a-1/s-O8Aqv
2. I'm usually very polite
3. I'm good at finding things that others can't find
4. I am able to think through different dimensions
5. I could take in other people's advice
Sam thinks I have a very good idea and I have the leadership to make the right decisions at the most critical moment.
Nina thinks my character sets me apart. She thinks I get along well, and she feels very happy with me.
Jack also thought that my ideas were very broad and that with my help, he could be more at ease.
Luna, one of the best friends I know, thinks the way I get along with others is my greatest capital. She thinks I can always avoid the unpleasantness and find common ground in my time with others.
Leo thinks my personality is my biggest asset, and he thinks that my personality makes me a lot of friends, so I have leadership skills.
I think my interviewee is right. They know me and I know me basically the same. What they don't know much about is the advantages I seldom show. I won't correct my list because I think I'm all right.
https://soundcloud.com/shawn-cao-669350035/1a-1/s-06AVR
https://soundcloud.com/shawn-cao-669350035/2a-1/s-vVF9v
https://soundcloud.com/shawn-cao-669350035/3a-1/s-JzPYI
https://soundcloud.com/shawn-cao-669350035/4a-1/s-P7FVZ
https://soundcloud.com/shawn-cao-669350035/5a-1/s-O8Aqv
15A – Figuring Out Buyer Behavior No. 2
I interviewed people from three different ages. I find the following points are the factors that e-cigarette consumers care about.
1. Does it have a good taste
2. Can it bring excitement
3. Healthy issue
Through talking to them, I found that they had used the following brands of products
1. JUUL
2. Logic
3. Blu
JUUL's market share in the U.S. has exceeded 60%, the taste is better than the alternatives, but the price is expensive, the bigger problem is that there is no 0 nicotine content of e-cigarettes.
Blu e-cigarettes, acquired by Imperial Tobacco from Renault, show that the black box features Blu's style on top of its outer packaging, and its minimalist natural style is very much in love. Unlike JUUL, Blu offers 0-nicotine e-cigarettes at a better price than similar products, with the only drawback being a slight lack of taste.
Logic is the first e-cigarette on the market, and like Blu, the taste flaw is the most serious problem.
They are more likely to buy e-cigarettes online and will refer to the user's experience before buying to determine whether to buy it.
After they first bought e-cigarettes, they thought the experience was special. To a large extent, e-cigarettes have become an alternative to cigarettes. They chose healthier e-cigarettes to ease their addiction. Therefore, they think that the taste of e-cigarettes is the most important, a good taste can let them in use is to produce and use cigarettes similar to the stimulation. It's actually the price, and for big brands like JUUL, the use of e-cigarettes can become very costly. Finally, they don't care less about nicotine, because e-cigarettes themselves are healthier than cigarettes. Nicotine, meanwhile, is why they choose to smoke.
As a conclustion, I think my target audience is people who have no experience with cigarette use. This group is curious about e-cigarettes and health requirements. In this way, nicotine-0 e-cigarettes can be well-positioned to make them judge their likes and dislikes before they become addicted to cigarettes.
1. Does it have a good taste
2. Can it bring excitement
3. Healthy issue
Through talking to them, I found that they had used the following brands of products
1. JUUL
2. Logic
3. Blu
JUUL's market share in the U.S. has exceeded 60%, the taste is better than the alternatives, but the price is expensive, the bigger problem is that there is no 0 nicotine content of e-cigarettes.
Blu e-cigarettes, acquired by Imperial Tobacco from Renault, show that the black box features Blu's style on top of its outer packaging, and its minimalist natural style is very much in love. Unlike JUUL, Blu offers 0-nicotine e-cigarettes at a better price than similar products, with the only drawback being a slight lack of taste.
Logic is the first e-cigarette on the market, and like Blu, the taste flaw is the most serious problem.
They are more likely to buy e-cigarettes online and will refer to the user's experience before buying to determine whether to buy it.
After they first bought e-cigarettes, they thought the experience was special. To a large extent, e-cigarettes have become an alternative to cigarettes. They chose healthier e-cigarettes to ease their addiction. Therefore, they think that the taste of e-cigarettes is the most important, a good taste can let them in use is to produce and use cigarettes similar to the stimulation. It's actually the price, and for big brands like JUUL, the use of e-cigarettes can become very costly. Finally, they don't care less about nicotine, because e-cigarettes themselves are healthier than cigarettes. Nicotine, meanwhile, is why they choose to smoke.
As a conclustion, I think my target audience is people who have no experience with cigarette use. This group is curious about e-cigarettes and health requirements. In this way, nicotine-0 e-cigarettes can be well-positioned to make them judge their likes and dislikes before they become addicted to cigarettes.
Friday, February 28, 2020
14A – Halfway Reflection
1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course?
By developing my tenaciousness, I have developed the ability to get up and finish homework before class every 5 mornings.
2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?
When I run, I usually start running out of energy after 20 minutes, but my goal is 30 minutes. When I want to give up, I will tell myself that I am a machine and all I need to do now is to complete the task. The speaker may seem incredible, but in fact, it is not to perceive our five senses, and at the same time to focus on what is at hand. I think running helped me develop tenaciousness.
3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset'?
For this post, please include at least one image.
1. Focus, focus is the quality necessary to achieve tenaciousness. Without focus, we cannot always remind ourselves of our goals.
2. Learn to reject activities that are not related to your goals. Without the interference of irrelevant transactions, we will find that our mindset will be
come very simple, so we can persist longer.
By developing my tenaciousness, I have developed the ability to get up and finish homework before class every 5 mornings.
2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?
When I run, I usually start running out of energy after 20 minutes, but my goal is 30 minutes. When I want to give up, I will tell myself that I am a machine and all I need to do now is to complete the task. The speaker may seem incredible, but in fact, it is not to perceive our five senses, and at the same time to focus on what is at hand. I think running helped me develop tenaciousness.
3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset'?
For this post, please include at least one image.
1. Focus, focus is the quality necessary to achieve tenaciousness. Without focus, we cannot always remind ourselves of our goals.
2. Learn to reject activities that are not related to your goals. Without the interference of irrelevant transactions, we will find that our mindset will be
come very simple, so we can persist longer.
13A – Reading Reflection No. 1
“Bad Blood”
What surprised you the most?
What surprised me the most was that Elizabeth Holmes' original intention was good, but in the subsequent entrepreneurial road, she forgot her original intention and went further and further in the wrong direction.
What about the entrepreneur did you most admire?
I don't appreciate Elizabeth Holmes's approach, but I appreciate her spirit of daring to drop out of school in order to fulfill her dream.
What about the entrepreneur did you least admire?
I do not appreciate her deceiving consumers in order to protect the value of the company and ignore the safety of consumers.
Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
She encountered a bottleneck while researching the product, and she could not achieve the expected results through many technologies. In order to guarantee the value of the company's shares, she chose fraud to deceive consumers and investors, but was eventually found to be fraud.
2) What competencies did you notice that the entrepreneur exhibited?
I realized that Elizabeth Holmes showed amazing eloquence and strong persuasion. As a self-made entrepreneur, Elizabeth has obtained investment from many famous investors through her lobbying, although it is full of lies.
3) Identify at least one part of the reading that was confusing to you.
Elizabeth Holmes's company has received a lot of attention, and even former vice president Biden has visited his company. But why no one found her research to be fake for a long time.
4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?
I'm very curious about the change in Elizabeth Holmes. Two questions I want to ask her are:
What changed her so that she gave up her original intention and went to the road of counterfeiting?
Does she understand the risks of counterfeiting and the possible consequences, and still decides to do so: or is she fluke?
5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?
Because of Elizabeth Holmes' failure, her own claim to success is not credible. But I believe she also invested a lot of energy in the research process.
What surprised you the most?
What surprised me the most was that Elizabeth Holmes' original intention was good, but in the subsequent entrepreneurial road, she forgot her original intention and went further and further in the wrong direction.
What about the entrepreneur did you most admire?
I don't appreciate Elizabeth Holmes's approach, but I appreciate her spirit of daring to drop out of school in order to fulfill her dream.
What about the entrepreneur did you least admire?
I do not appreciate her deceiving consumers in order to protect the value of the company and ignore the safety of consumers.
Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
She encountered a bottleneck while researching the product, and she could not achieve the expected results through many technologies. In order to guarantee the value of the company's shares, she chose fraud to deceive consumers and investors, but was eventually found to be fraud.
2) What competencies did you notice that the entrepreneur exhibited?
I realized that Elizabeth Holmes showed amazing eloquence and strong persuasion. As a self-made entrepreneur, Elizabeth has obtained investment from many famous investors through her lobbying, although it is full of lies.
3) Identify at least one part of the reading that was confusing to you.
Elizabeth Holmes's company has received a lot of attention, and even former vice president Biden has visited his company. But why no one found her research to be fake for a long time.
4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?
I'm very curious about the change in Elizabeth Holmes. Two questions I want to ask her are:
What changed her so that she gave up her original intention and went to the road of counterfeiting?
Does she understand the risks of counterfeiting and the possible consequences, and still decides to do so: or is she fluke?
5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?
Because of Elizabeth Holmes' failure, her own claim to success is not credible. But I believe she also invested a lot of energy in the research process.
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