Friday, February 21, 2020

11A – Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specially, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
My name is Shawn Cao. My talent is good at communication and cooperation, and at the same time,, have a certain business operation ability. My aspiration is to improve the quality of life of others while improving my life through my work. Business is part of life, and even though many of us don't realize it, we are all related to business.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I provide customers with 0 nicotine e-cigarettes to meet customers' health and taste needs.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
My customers are everyone who wants to try e-cigarettes. For smokers who want to try e-cigarettes but are concerned about health issues and risks of illegality, 0 nicotine e-cigarettes can solve this problem very well.

4) Why do they care? Your solution is only valuable insofar as customers believe it's valuable to them. Here, explain why customers will actually pay you money to use your product or service.
Because my product can give them a more reliable service. 0 Nicotine Electronics is undoubtedly the best choice for people pursuing health, and there is no risk of breaking the law.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
My core competencies are that my product meets the unique needs of customers, and it is also an improvement of similar products on the market and has good competitiveness.

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