Friday, April 17, 2020
Friday, April 10, 2020
23A – Your Venture’s Unfair Advantage
1 language Chinese, English
Valuable: Ability to expand business without having to misunderstand the meaning of the message
Rare: Chinese technology is very advanced and will be a great opportunity to talk with native language leaders without interrupting interpreters
Unique: Chinese is becoming more and more popular
Irreplaceable: interpreter
2 Open-minded
Valuable: Other comments and suggestions are welcome to improve the business
Rarity: Self will make me inaudible
Unparalleled: many people have this ability
Irreplaceable: I think it can be learned and practiced
3 lasting
Valuable: never give up improvement
Rare: Some people want to be comfortable, but I seek to improve
Unique: Some people lose their motivation, but I think this is a journey
Irreplaceable: Hire business-savvy people
4 Relationship
Valuable: I hope to establish relationships and cooperate with others
Rarity: Many people focus only on results, not on building relationships
Unique: need to understand the external factors of life serving curveball
Irreplaceable: Hiring public relations personnel to deal with this
5 interest groups
Valuable: Have a potential customer base
Rarity: the number of groups can be almost everyone
Unique: must have a product that can provide convenience or solution for many people
Irreplaceable: different customer groups
6 Speeding stance
Valuable: I study all possible ways to learn to do something, and try to see where the gray areas are, and see what I can do to make it something I might create
Rarity: Some only do a minimum of work, but do business without research
Unique: I think many people can do this, but spend a lot of time dedicated to research and learn everything
Irreplaceable: business partners who do everything
7 creativity
Valuable: able to perform some simple actions, ready to use
Rarity: Some unexpected other interesting ways
Unique: Many people can do this, but only some success
Irreplaceable: Hire creative team or conduct polls on social media
8 Vystar
Valuable: the bank where I deposit money
Rare: only in specific locations
Unbeatable: other banks are nearby, but the offer is different
Irreplaceable: cooperate with another bank with the same purpose
9 step organization
Valuable: Ability to concentrate and classify and explain everything
Rarity: Some are not centralized, organized or unable to sort everything
Unique: everything must be included in "know"
Irreplaceable: Hiring people with organizational skills
10 Action Vision
Valuable: able to visualize and make feasible plans
Rarity: Some ideas are great, but they are not possible
Unique: involves a lot of energy and thinking
Irreplaceable: the person hiring this drive
Valuable: Ability to expand business without having to misunderstand the meaning of the message
Rare: Chinese technology is very advanced and will be a great opportunity to talk with native language leaders without interrupting interpreters
Unique: Chinese is becoming more and more popular
Irreplaceable: interpreter
2 Open-minded
Valuable: Other comments and suggestions are welcome to improve the business
Rarity: Self will make me inaudible
Unparalleled: many people have this ability
Irreplaceable: I think it can be learned and practiced
3 lasting
Valuable: never give up improvement
Rare: Some people want to be comfortable, but I seek to improve
Unique: Some people lose their motivation, but I think this is a journey
Irreplaceable: Hire business-savvy people
4 Relationship
Valuable: I hope to establish relationships and cooperate with others
Rarity: Many people focus only on results, not on building relationships
Unique: need to understand the external factors of life serving curveball
Irreplaceable: Hiring public relations personnel to deal with this
5 interest groups
Valuable: Have a potential customer base
Rarity: the number of groups can be almost everyone
Unique: must have a product that can provide convenience or solution for many people
Irreplaceable: different customer groups
6 Speeding stance
Valuable: I study all possible ways to learn to do something, and try to see where the gray areas are, and see what I can do to make it something I might create
Rarity: Some only do a minimum of work, but do business without research
Unique: I think many people can do this, but spend a lot of time dedicated to research and learn everything
Irreplaceable: business partners who do everything
7 creativity
Valuable: able to perform some simple actions, ready to use
Rarity: Some unexpected other interesting ways
Unique: Many people can do this, but only some success
Irreplaceable: Hire creative team or conduct polls on social media
8 Vystar
Valuable: the bank where I deposit money
Rare: only in specific locations
Unbeatable: other banks are nearby, but the offer is different
Irreplaceable: cooperate with another bank with the same purpose
9 step organization
Valuable: Ability to concentrate and classify and explain everything
Rarity: Some are not centralized, organized or unable to sort everything
Unique: everything must be included in "know"
Irreplaceable: Hiring people with organizational skills
10 Action Vision
Valuable: able to visualize and make feasible plans
Rarity: Some ideas are great, but they are not possible
Unique: involves a lot of energy and thinking
Irreplaceable: the person hiring this drive
Friday, April 3, 2020
22A – Elevator Pitch No. 3
https://youtu.be/AbUrXychLcs
What is important to me is that my idea was not commonly accepted by everyone. I thought the idea of taking care of someone else's pet when they are away is a good idea. In fact, there are such product in the market could realize the same effect.
I used my body language more which caught the attention of the audience. At the same time, I felt more comfortable in front of the camera.
What is important to me is that my idea was not commonly accepted by everyone. I thought the idea of taking care of someone else's pet when they are away is a good idea. In fact, there are such product in the market could realize the same effect.
I used my body language more which caught the attention of the audience. At the same time, I felt more comfortable in front of the camera.
21A – Reading Reflection No. 2
The long-tail theory is a new theory emerging in the Internet age. Due to factors of cost and efficiency, when the venues and channels for merchandise storage, circulation, and display are wide enough, the cost of product production has dropped dramatically so that individuals can produce it, and the cost of goods sold When the price drops sharply, almost any product that used to seem to have extremely low demand will be bought as long as it is sold.
In the Internet era, because the cost of attention is greatly reduced, people may pay attention to the "tail" of the normal distribution curve at a very low cost, and the overall benefit of the "tail" may even exceed the "head". For example, a famous website is the world's largest online advertiser. It does not have a large customer, and its revenue comes entirely from small and medium-sized enterprises that are ignored by other advertisers. Anderson believes that the Internet era is an era that pays attention to the "long tail" and exerts the benefits of the "long tail".
Long-tail theory is related to our study very closely. Nowadays, In this fertile digital economy era, personalized service is the logic of Internet business survival.
I would practice myself to think of some new idea that would be adapted by minorities.
What surprised me is that I always thought that the "long-tail theory", as the name suggests, is to bring together the profits of a small number of niche markets, which is a variant of economies of scale. Although this understanding is not wrong, it is too simple and crude.
In the Internet era, because the cost of attention is greatly reduced, people may pay attention to the "tail" of the normal distribution curve at a very low cost, and the overall benefit of the "tail" may even exceed the "head". For example, a famous website is the world's largest online advertiser. It does not have a large customer, and its revenue comes entirely from small and medium-sized enterprises that are ignored by other advertisers. Anderson believes that the Internet era is an era that pays attention to the "long tail" and exerts the benefits of the "long tail".
Long-tail theory is related to our study very closely. Nowadays, In this fertile digital economy era, personalized service is the logic of Internet business survival.
I would practice myself to think of some new idea that would be adapted by minorities.
What surprised me is that I always thought that the "long-tail theory", as the name suggests, is to bring together the profits of a small number of niche markets, which is a variant of economies of scale. Although this understanding is not wrong, it is too simple and crude.
Friday, March 27, 2020
19A – Idea Napkin No. 2
1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
I am Hanson and I am a college student. My talent is to make people who communicate with me feel comfortable
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I provide users with safe and harmless e-cigarettes. The product meets the user's health needs while reducing the risk of users breaking the law.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
I offer this service to anyone in the United States who wants to try an e-cigarette. For people who have not been exposed to e-cigarettes, 0 nicotine e-cigarettes are the healthiest attempt. For people who are used to smoking, 0 nicotine e-cigarettes can help them quit.
4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
Because my product guarantees taste on the basis of health. My consumers value health more than anything else.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
Healthy and good tastes. My product is very close to other similar products. All we can offer is a richer taste and a healthier formula.
I am Hanson and I am a college student. My talent is to make people who communicate with me feel comfortable
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I provide users with safe and harmless e-cigarettes. The product meets the user's health needs while reducing the risk of users breaking the law.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
I offer this service to anyone in the United States who wants to try an e-cigarette. For people who have not been exposed to e-cigarettes, 0 nicotine e-cigarettes are the healthiest attempt. For people who are used to smoking, 0 nicotine e-cigarettes can help them quit.
4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
Because my product guarantees taste on the basis of health. My consumers value health more than anything else.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
Healthy and good tastes. My product is very close to other similar products. All we can offer is a richer taste and a healthier formula.
Friday, March 20, 2020
18A – Create a Customer Avatar
What kind of hobbies does your customer have?
The customer has the hobbies of partying and dancing.
What kind of car do they tend to drive? (What color is it?)
They tend to drive wild style cars or sports cars with various colors.
What TV shows do they watch? Do they have children?
They don't have one specific favorite TV show and they don't have children.
Are any of them adopted?
Some of them are adopted.
What are their favorite books, and who are their favorite politicians?
Their favorite book is Game of Thrones, their favorite politician is Donald Trump.
How old are they?
Their age is around 20-35.
How old do they feel?
They feel pretty young.
What do you have in common with the customer avatar?
I am of the same age as my consumers and they like sports cars as well.
If you have anything in common with the avatar, do you think that is a coincidence? Why?
Yes, it is easier for me to approach my consumers if I have the same hobby.
The customer has the hobbies of partying and dancing.
What kind of car do they tend to drive? (What color is it?)
They tend to drive wild style cars or sports cars with various colors.
What TV shows do they watch? Do they have children?
They don't have one specific favorite TV show and they don't have children.
Are any of them adopted?
Some of them are adopted.
What are their favorite books, and who are their favorite politicians?
Their favorite book is Game of Thrones, their favorite politician is Donald Trump.
How old are they?
Their age is around 20-35.
How old do they feel?
They feel pretty young.
What do you have in common with the customer avatar?
I am of the same age as my consumers and they like sports cars as well.
If you have anything in common with the avatar, do you think that is a coincidence? Why?
Yes, it is easier for me to approach my consumers if I have the same hobby.
Friday, March 13, 2020
16A –What’s Your Secret Sauce?
1. I have a good temper
2. I'm usually very polite
3. I'm good at finding things that others can't find
4. I am able to think through different dimensions
5. I could take in other people's advice
Sam thinks I have a very good idea and I have the leadership to make the right decisions at the most critical moment.
Nina thinks my character sets me apart. She thinks I get along well, and she feels very happy with me.
Jack also thought that my ideas were very broad and that with my help, he could be more at ease.
Luna, one of the best friends I know, thinks the way I get along with others is my greatest capital. She thinks I can always avoid the unpleasantness and find common ground in my time with others.
Leo thinks my personality is my biggest asset, and he thinks that my personality makes me a lot of friends, so I have leadership skills.
I think my interviewee is right. They know me and I know me basically the same. What they don't know much about is the advantages I seldom show. I won't correct my list because I think I'm all right.
https://soundcloud.com/shawn-cao-669350035/1a-1/s-06AVR
https://soundcloud.com/shawn-cao-669350035/2a-1/s-vVF9v
https://soundcloud.com/shawn-cao-669350035/3a-1/s-JzPYI
https://soundcloud.com/shawn-cao-669350035/4a-1/s-P7FVZ
https://soundcloud.com/shawn-cao-669350035/5a-1/s-O8Aqv
2. I'm usually very polite
3. I'm good at finding things that others can't find
4. I am able to think through different dimensions
5. I could take in other people's advice
Sam thinks I have a very good idea and I have the leadership to make the right decisions at the most critical moment.
Nina thinks my character sets me apart. She thinks I get along well, and she feels very happy with me.
Jack also thought that my ideas were very broad and that with my help, he could be more at ease.
Luna, one of the best friends I know, thinks the way I get along with others is my greatest capital. She thinks I can always avoid the unpleasantness and find common ground in my time with others.
Leo thinks my personality is my biggest asset, and he thinks that my personality makes me a lot of friends, so I have leadership skills.
I think my interviewee is right. They know me and I know me basically the same. What they don't know much about is the advantages I seldom show. I won't correct my list because I think I'm all right.
https://soundcloud.com/shawn-cao-669350035/1a-1/s-06AVR
https://soundcloud.com/shawn-cao-669350035/2a-1/s-vVF9v
https://soundcloud.com/shawn-cao-669350035/3a-1/s-JzPYI
https://soundcloud.com/shawn-cao-669350035/4a-1/s-P7FVZ
https://soundcloud.com/shawn-cao-669350035/5a-1/s-O8Aqv
15A – Figuring Out Buyer Behavior No. 2
I interviewed people from three different ages. I find the following points are the factors that e-cigarette consumers care about.
1. Does it have a good taste
2. Can it bring excitement
3. Healthy issue
Through talking to them, I found that they had used the following brands of products
1. JUUL
2. Logic
3. Blu
JUUL's market share in the U.S. has exceeded 60%, the taste is better than the alternatives, but the price is expensive, the bigger problem is that there is no 0 nicotine content of e-cigarettes.
Blu e-cigarettes, acquired by Imperial Tobacco from Renault, show that the black box features Blu's style on top of its outer packaging, and its minimalist natural style is very much in love. Unlike JUUL, Blu offers 0-nicotine e-cigarettes at a better price than similar products, with the only drawback being a slight lack of taste.
Logic is the first e-cigarette on the market, and like Blu, the taste flaw is the most serious problem.
They are more likely to buy e-cigarettes online and will refer to the user's experience before buying to determine whether to buy it.
After they first bought e-cigarettes, they thought the experience was special. To a large extent, e-cigarettes have become an alternative to cigarettes. They chose healthier e-cigarettes to ease their addiction. Therefore, they think that the taste of e-cigarettes is the most important, a good taste can let them in use is to produce and use cigarettes similar to the stimulation. It's actually the price, and for big brands like JUUL, the use of e-cigarettes can become very costly. Finally, they don't care less about nicotine, because e-cigarettes themselves are healthier than cigarettes. Nicotine, meanwhile, is why they choose to smoke.
As a conclustion, I think my target audience is people who have no experience with cigarette use. This group is curious about e-cigarettes and health requirements. In this way, nicotine-0 e-cigarettes can be well-positioned to make them judge their likes and dislikes before they become addicted to cigarettes.
1. Does it have a good taste
2. Can it bring excitement
3. Healthy issue
Through talking to them, I found that they had used the following brands of products
1. JUUL
2. Logic
3. Blu
JUUL's market share in the U.S. has exceeded 60%, the taste is better than the alternatives, but the price is expensive, the bigger problem is that there is no 0 nicotine content of e-cigarettes.
Blu e-cigarettes, acquired by Imperial Tobacco from Renault, show that the black box features Blu's style on top of its outer packaging, and its minimalist natural style is very much in love. Unlike JUUL, Blu offers 0-nicotine e-cigarettes at a better price than similar products, with the only drawback being a slight lack of taste.
Logic is the first e-cigarette on the market, and like Blu, the taste flaw is the most serious problem.
They are more likely to buy e-cigarettes online and will refer to the user's experience before buying to determine whether to buy it.
After they first bought e-cigarettes, they thought the experience was special. To a large extent, e-cigarettes have become an alternative to cigarettes. They chose healthier e-cigarettes to ease their addiction. Therefore, they think that the taste of e-cigarettes is the most important, a good taste can let them in use is to produce and use cigarettes similar to the stimulation. It's actually the price, and for big brands like JUUL, the use of e-cigarettes can become very costly. Finally, they don't care less about nicotine, because e-cigarettes themselves are healthier than cigarettes. Nicotine, meanwhile, is why they choose to smoke.
As a conclustion, I think my target audience is people who have no experience with cigarette use. This group is curious about e-cigarettes and health requirements. In this way, nicotine-0 e-cigarettes can be well-positioned to make them judge their likes and dislikes before they become addicted to cigarettes.
Friday, February 28, 2020
14A – Halfway Reflection
1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course?
By developing my tenaciousness, I have developed the ability to get up and finish homework before class every 5 mornings.
2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?
When I run, I usually start running out of energy after 20 minutes, but my goal is 30 minutes. When I want to give up, I will tell myself that I am a machine and all I need to do now is to complete the task. The speaker may seem incredible, but in fact, it is not to perceive our five senses, and at the same time to focus on what is at hand. I think running helped me develop tenaciousness.
3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset'?
For this post, please include at least one image.
1. Focus, focus is the quality necessary to achieve tenaciousness. Without focus, we cannot always remind ourselves of our goals.
2. Learn to reject activities that are not related to your goals. Without the interference of irrelevant transactions, we will find that our mindset will be
come very simple, so we can persist longer.
By developing my tenaciousness, I have developed the ability to get up and finish homework before class every 5 mornings.
2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?
When I run, I usually start running out of energy after 20 minutes, but my goal is 30 minutes. When I want to give up, I will tell myself that I am a machine and all I need to do now is to complete the task. The speaker may seem incredible, but in fact, it is not to perceive our five senses, and at the same time to focus on what is at hand. I think running helped me develop tenaciousness.
3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset'?
For this post, please include at least one image.
1. Focus, focus is the quality necessary to achieve tenaciousness. Without focus, we cannot always remind ourselves of our goals.
2. Learn to reject activities that are not related to your goals. Without the interference of irrelevant transactions, we will find that our mindset will be
come very simple, so we can persist longer.
13A – Reading Reflection No. 1
“Bad Blood”
What surprised you the most?
What surprised me the most was that Elizabeth Holmes' original intention was good, but in the subsequent entrepreneurial road, she forgot her original intention and went further and further in the wrong direction.
What about the entrepreneur did you most admire?
I don't appreciate Elizabeth Holmes's approach, but I appreciate her spirit of daring to drop out of school in order to fulfill her dream.
What about the entrepreneur did you least admire?
I do not appreciate her deceiving consumers in order to protect the value of the company and ignore the safety of consumers.
Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
She encountered a bottleneck while researching the product, and she could not achieve the expected results through many technologies. In order to guarantee the value of the company's shares, she chose fraud to deceive consumers and investors, but was eventually found to be fraud.
2) What competencies did you notice that the entrepreneur exhibited?
I realized that Elizabeth Holmes showed amazing eloquence and strong persuasion. As a self-made entrepreneur, Elizabeth has obtained investment from many famous investors through her lobbying, although it is full of lies.
3) Identify at least one part of the reading that was confusing to you.
Elizabeth Holmes's company has received a lot of attention, and even former vice president Biden has visited his company. But why no one found her research to be fake for a long time.
4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?
I'm very curious about the change in Elizabeth Holmes. Two questions I want to ask her are:
What changed her so that she gave up her original intention and went to the road of counterfeiting?
Does she understand the risks of counterfeiting and the possible consequences, and still decides to do so: or is she fluke?
5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?
Because of Elizabeth Holmes' failure, her own claim to success is not credible. But I believe she also invested a lot of energy in the research process.
What surprised you the most?
What surprised me the most was that Elizabeth Holmes' original intention was good, but in the subsequent entrepreneurial road, she forgot her original intention and went further and further in the wrong direction.
What about the entrepreneur did you most admire?
I don't appreciate Elizabeth Holmes's approach, but I appreciate her spirit of daring to drop out of school in order to fulfill her dream.
What about the entrepreneur did you least admire?
I do not appreciate her deceiving consumers in order to protect the value of the company and ignore the safety of consumers.
Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
She encountered a bottleneck while researching the product, and she could not achieve the expected results through many technologies. In order to guarantee the value of the company's shares, she chose fraud to deceive consumers and investors, but was eventually found to be fraud.
2) What competencies did you notice that the entrepreneur exhibited?
I realized that Elizabeth Holmes showed amazing eloquence and strong persuasion. As a self-made entrepreneur, Elizabeth has obtained investment from many famous investors through her lobbying, although it is full of lies.
3) Identify at least one part of the reading that was confusing to you.
Elizabeth Holmes's company has received a lot of attention, and even former vice president Biden has visited his company. But why no one found her research to be fake for a long time.
4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?
I'm very curious about the change in Elizabeth Holmes. Two questions I want to ask her are:
What changed her so that she gave up her original intention and went to the road of counterfeiting?
Does she understand the risks of counterfeiting and the possible consequences, and still decides to do so: or is she fluke?
5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?
Because of Elizabeth Holmes' failure, her own claim to success is not credible. But I believe she also invested a lot of energy in the research process.
Friday, February 21, 2020
12A – Figuring Out Buyer Behavior No. 1
1) Pick a segment. In class, we have discussed how you might intuit the existence of segments that might exist in your venture's market. For this exercise, you must pick one segment.
0 Nicotine E-cigarette Market
2) Find three people who would fit that segment and arrange to interview them. These interviews, if conducted properly, should take about 10-15 minutes. Any less, and you won't be able to obtain adequate information.
I interviewed a 20-year-old man, a 23-year-old man, and a 21-year-old woman. Both men have experienced smoking. They have shown enough interest in the emergence of 0 nicotine electronic cigarettes, and believe that if the 0 nicotine electronic cigarette can guarantee the taste, it will replace ordinary electronic cigarettes. A 21-year-old woman said that for non-smokers, 0 nicotine e-cigarettes are a good place to start trying cigarettes without side effects.
3) Begin with need awareness. In earlier exercises, you have identified an unmet need and developed a solution. If the person you are talking to does not have the same unmet, then you need to move on. You may not include this as one of your three interviews. If the person you are talking to does have the problem, then you're on the right track! For need awareness, we need to figure out at what times, situations, places, contexts, etc., their need becomes the most salient. The questions you ask should be related to determining exactly when, how, and where their need awareness occurs.
Their needs are stronger. One is from a health perspective, and the other is to reduce the possibility of violating relevant laws.
4) Move to information search. When the person you are interviewing becomes aware of their need, what is the very first thing they do to find a solution to their problem? What sources of information do they look for? When they search in Google, what are their search terms? Do they talk to friends and family?
They googled for information about 0 nicotine electronic cigarettes. They talked to friends about what are the alternatives to e-cigarettes if they are banned?
5) Report the findings of your research. Simply summarize what you learned in the interviews.
According to my interview, I got extensive information about the demand for 0 nicotine e-cigarettes, which shows that this opportunity can be implemented very well.
6) Draw conclusions. Based on what you know about this segment and what you learned in your interviews, how would you succinctly describe this segment in terms of need awareness and information search?
I will divide the market into two parts, one for each of two different target customers. The first market is for those who have used e-cigarettes. For this type of customer, we focus on the safety of 0 nicotine e-cigarettes. The second market is for customers who have not used it. For them, the taste of electronic cigarettes is the most important. We focus on the rich taste of 0 nicotine electronic cigarettes.
0 Nicotine E-cigarette Market
2) Find three people who would fit that segment and arrange to interview them. These interviews, if conducted properly, should take about 10-15 minutes. Any less, and you won't be able to obtain adequate information.
I interviewed a 20-year-old man, a 23-year-old man, and a 21-year-old woman. Both men have experienced smoking. They have shown enough interest in the emergence of 0 nicotine electronic cigarettes, and believe that if the 0 nicotine electronic cigarette can guarantee the taste, it will replace ordinary electronic cigarettes. A 21-year-old woman said that for non-smokers, 0 nicotine e-cigarettes are a good place to start trying cigarettes without side effects.
3) Begin with need awareness. In earlier exercises, you have identified an unmet need and developed a solution. If the person you are talking to does not have the same unmet, then you need to move on. You may not include this as one of your three interviews. If the person you are talking to does have the problem, then you're on the right track! For need awareness, we need to figure out at what times, situations, places, contexts, etc., their need becomes the most salient. The questions you ask should be related to determining exactly when, how, and where their need awareness occurs.
Their needs are stronger. One is from a health perspective, and the other is to reduce the possibility of violating relevant laws.
4) Move to information search. When the person you are interviewing becomes aware of their need, what is the very first thing they do to find a solution to their problem? What sources of information do they look for? When they search in Google, what are their search terms? Do they talk to friends and family?
They googled for information about 0 nicotine electronic cigarettes. They talked to friends about what are the alternatives to e-cigarettes if they are banned?
5) Report the findings of your research. Simply summarize what you learned in the interviews.
According to my interview, I got extensive information about the demand for 0 nicotine e-cigarettes, which shows that this opportunity can be implemented very well.
6) Draw conclusions. Based on what you know about this segment and what you learned in your interviews, how would you succinctly describe this segment in terms of need awareness and information search?
I will divide the market into two parts, one for each of two different target customers. The first market is for those who have used e-cigarettes. For this type of customer, we focus on the safety of 0 nicotine e-cigarettes. The second market is for customers who have not used it. For them, the taste of electronic cigarettes is the most important. We focus on the rich taste of 0 nicotine electronic cigarettes.
11A – Idea Napkin No. 1
1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specially, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
My name is Shawn Cao. My talent is good at communication and cooperation, and at the same time,, have a certain business operation ability. My aspiration is to improve the quality of life of others while improving my life through my work. Business is part of life, and even though many of us don't realize it, we are all related to business.
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I provide customers with 0 nicotine e-cigarettes to meet customers' health and taste needs.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
My customers are everyone who wants to try e-cigarettes. For smokers who want to try e-cigarettes but are concerned about health issues and risks of illegality, 0 nicotine e-cigarettes can solve this problem very well.
4) Why do they care? Your solution is only valuable insofar as customers believe it's valuable to them. Here, explain why customers will actually pay you money to use your product or service.
Because my product can give them a more reliable service. 0 Nicotine Electronics is undoubtedly the best choice for people pursuing health, and there is no risk of breaking the law.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
My core competencies are that my product meets the unique needs of customers, and it is also an improvement of similar products on the market and has good competitiveness.
My name is Shawn Cao. My talent is good at communication and cooperation, and at the same time,, have a certain business operation ability. My aspiration is to improve the quality of life of others while improving my life through my work. Business is part of life, and even though many of us don't realize it, we are all related to business.
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I provide customers with 0 nicotine e-cigarettes to meet customers' health and taste needs.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
My customers are everyone who wants to try e-cigarettes. For smokers who want to try e-cigarettes but are concerned about health issues and risks of illegality, 0 nicotine e-cigarettes can solve this problem very well.
4) Why do they care? Your solution is only valuable insofar as customers believe it's valuable to them. Here, explain why customers will actually pay you money to use your product or service.
Because my product can give them a more reliable service. 0 Nicotine Electronics is undoubtedly the best choice for people pursuing health, and there is no risk of breaking the law.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
My core competencies are that my product meets the unique needs of customers, and it is also an improvement of similar products on the market and has good competitiveness.
Friday, February 14, 2020
9A – Testing the Hypothesis, Part 2
Male age 20
I have just come into contact with e-cigarettes and have requirements for the taste of e-cigarettes, but don't care about the nicotine content
Female age 20
Have smoked real cigarettes and use electronic cigarettes as a substitute for real cigarettes, there is no requirement for nicotine content
Male age 33
Is a loyal customer of e-cigarettes, and has requirements for nicotine content in e-cigarettes, it is best to have multiple tastes at the same time
Male age 29
Living in an area where e-cigarettes are illegal and want to use e-cigarettes without breaking the law
Male age 21
I have used 0 nicotine e-cigarettes and am satisfied with the status quo, but look forward to more flavors
Who: Are there certain people or certain businesses that, although they share a lot in common with the others in your opportunity, nevertheless fall outside the boundary? Why?
Most companies that produce e-cigarettes have plenty of flavors to choose from, but not many of them offer 0 nicotine e-cigarettes. The interviewees chose not to choose from these electronic cigarettes. One of the reasons is that electronic cigarettes are illegal in some areas, and the other is hesitation about the safety of electronic cigarettes.
What: At what point does the need you identified differ from another need? (Is thirst the same as hunger? Or is the desire to appear fashionable the same as the desire to be loved by others?)
My opportunity meets consumer demand for e-cigarette taste while avoiding the risk of breaking the law.
Why: Is the underlying cause of the outsiders' need different than people who are inside the boundary?
Basically the same, but there are a few different requirements for taste and nicotine content.
I have just come into contact with e-cigarettes and have requirements for the taste of e-cigarettes, but don't care about the nicotine content
Female age 20
Have smoked real cigarettes and use electronic cigarettes as a substitute for real cigarettes, there is no requirement for nicotine content
Male age 33
Is a loyal customer of e-cigarettes, and has requirements for nicotine content in e-cigarettes, it is best to have multiple tastes at the same time
Male age 29
Living in an area where e-cigarettes are illegal and want to use e-cigarettes without breaking the law
Male age 21
I have used 0 nicotine e-cigarettes and am satisfied with the status quo, but look forward to more flavors
Who: Are there certain people or certain businesses that, although they share a lot in common with the others in your opportunity, nevertheless fall outside the boundary? Why?
Most companies that produce e-cigarettes have plenty of flavors to choose from, but not many of them offer 0 nicotine e-cigarettes. The interviewees chose not to choose from these electronic cigarettes. One of the reasons is that electronic cigarettes are illegal in some areas, and the other is hesitation about the safety of electronic cigarettes.
What: At what point does the need you identified differ from another need? (Is thirst the same as hunger? Or is the desire to appear fashionable the same as the desire to be loved by others?)
My opportunity meets consumer demand for e-cigarette taste while avoiding the risk of breaking the law.
Why: Is the underlying cause of the outsiders' need different than people who are inside the boundary?
Basically the same, but there are a few different requirements for taste and nicotine content.
|
Inside the boundary: e-cigarette company
|
What the Need
Is: health need, flavors and no risk against laws
|
Why the Need Exists: raise of attention
to physical health
|
|
Outside the boundary: traditional
cigarette company
|
What the Need Is Not: a new brand of e-cigarette
has no difference with other companies
|
Alternative Explanations: No exact
substitutes
|
Friday, February 7, 2020
8A – Solving The Problem
My opportunity is to provide e-cigarettes with 0 nicotine. Its functions are similar to commom electronic cigarettes, while avoiding the risk of violating the law. I chose this opportunity based on the health and legal multiple perspectives, the market for e-cigarettes with 0 nicotine is underdeveloped and at the same time has a great potential. To be more specific, e-cigarettes with 0 nicotine could have a wider consumer group, not just people who smokes. Although there is no research evidence that e-cigarettes with 0 nicotine is completely harmless, it is much healthier than cigarettes and common electronic cigarettes, which will become its greatest competitiveness.
7A – Testing the Hypothesis, Part 1
The opportunity I pursue is to provide e-cigarettes with 0 nicotine
Who: Everyone who loves e-cigarettes
What: E-cigarettes are addictive, and they also run the risk of being banned by law.
Why: e-cigarettes with 0 nicotine is not at risk of being banned by law because nicotine is the cause of addiction.
I believe that all customers who smoke e-cigarettes are my customers. At the same time, e-cigarettes with 0 nicotine lowered the threshold for those who want to try e-cigarettes, reducing the possibility of addiction and avoiding the risk of breaking the law. This is a challenge for all e-cigarette users. Many people who like e-cigarettes just like its own taste rather than addiction to nicotine. The reason people choose e-cigarettes with 0 nicotine is because it is more beneficial to their health, maintains the taste, and does not have the risk of addiction. However, some people will choose cigarettes as an alternative to electronic cigarettes, but the rich taste of electronic cigarettes is unmatched by cigarettes.
Everyone I interviewed had similar answers. Those who have not tried e-cigarettes have shown enough interest in e-cigarettes with 0 nicotine. For those who are already using e-cigarettes, they don't care about the nicotine content in e-cigarettes, they care more about taste. However, in order to avoid their own nicotine addiction, they also showed enough interest in e-cigarettes with 0 nicotine, while maintaining the taste.
Who: Everyone who loves e-cigarettes
What: E-cigarettes are addictive, and they also run the risk of being banned by law.
Why: e-cigarettes with 0 nicotine is not at risk of being banned by law because nicotine is the cause of addiction.
I believe that all customers who smoke e-cigarettes are my customers. At the same time, e-cigarettes with 0 nicotine lowered the threshold for those who want to try e-cigarettes, reducing the possibility of addiction and avoiding the risk of breaking the law. This is a challenge for all e-cigarette users. Many people who like e-cigarettes just like its own taste rather than addiction to nicotine. The reason people choose e-cigarettes with 0 nicotine is because it is more beneficial to their health, maintains the taste, and does not have the risk of addiction. However, some people will choose cigarettes as an alternative to electronic cigarettes, but the rich taste of electronic cigarettes is unmatched by cigarettes.
Everyone I interviewed had similar answers. Those who have not tried e-cigarettes have shown enough interest in e-cigarettes with 0 nicotine. For those who are already using e-cigarettes, they don't care about the nicotine content in e-cigarettes, they care more about taste. However, in order to avoid their own nicotine addiction, they also showed enough interest in e-cigarettes with 0 nicotine, while maintaining the taste.
6A – Identifying Opportunities in Economic & Regulatory Trends
Provide students with out of school tutoring
a) I have experienced in out of school tutoring which helped me on my grades, and many friends around me have also taken tutoring out od school .
b) Candidates for the 2020 presidential champian have proposed the cancellation of student loans, which will promote enthusiasm for entering university.
c) All high school and undergraduate college students
d) Relatively difficult to use because providing out of school tutoring requires a high level of knowledge
Why did you see the opportunity?
This is related to my experience. Before I came to the United States, I often participated in domestic out of school tutoring, which effectively improved my grades. Many Americans cannot afford the high tuition fees of universities and are therefore unwilling to attend college, but this situation will soon be changed.
2. Provide more convenient paper straws
a) News report a plastic straw ban officially began to be enforced in Gainesville on Jan. 2.
b) Friends complain that the paper straws provided by the restaurant are not convenient to use
c) All restaurants and stores in Gainesville
d) Relatively easy to use, as the competition in the straw industry is not very strong.
Why did you see the opportunity?
Many people are willing to give up the relatively convenient use of plastic straws for the environmental protection of paper straws. But a few people are complaining about the bad taste of paper straws, and I happen to be one of them.
3. Provide e-cigarettes with 0 nicotine
a) News reports that many US cities have banned e-cigarettes, including San Francisco and Michigan.
b) People's mistrust of e-cigarettes mainly comes from the nicotine contained in e-cigarettes, which has led young people to be likely to become addicted to cigarettes through e-cigarettes.
c) All e-cigarette customers
d) It is difficult to use. The production of electronic cigarettes requires high-end technical support. At the same time, there is a lot of competition in the field of electronic cigarettes.
Why did you see the opportunity?
I have tried e-cigarettes and cigarettes and learned about there commons and differences. The closest thing to e-cigarettes and cigarettes is that they both contain nicotine, which is also the culprit of youth addiction.
4. Provide health care supplies including masks, disinfection water
a) There have been multiple cases of coronavirus infection in the United States, which has become a global problem
b) Americans are beginning to realize the seriousness of the virus and have increased awareness of self-protection
c) All Americans
d) Relatively easy to use, the production cost of masks and disinfection water is low, and the competition is relatively fierce.
Why did you see the opportunity?
I came from China and I have a clear understanding of the harmfulness of the virus. By understanding everything that has happened in China, I have foreseen what might happen in the United States in the future.
a) I have experienced in out of school tutoring which helped me on my grades, and many friends around me have also taken tutoring out od school .
b) Candidates for the 2020 presidential champian have proposed the cancellation of student loans, which will promote enthusiasm for entering university.
c) All high school and undergraduate college students
d) Relatively difficult to use because providing out of school tutoring requires a high level of knowledge
Why did you see the opportunity?
This is related to my experience. Before I came to the United States, I often participated in domestic out of school tutoring, which effectively improved my grades. Many Americans cannot afford the high tuition fees of universities and are therefore unwilling to attend college, but this situation will soon be changed.
2. Provide more convenient paper straws
a) News report a plastic straw ban officially began to be enforced in Gainesville on Jan. 2.
b) Friends complain that the paper straws provided by the restaurant are not convenient to use
c) All restaurants and stores in Gainesville
d) Relatively easy to use, as the competition in the straw industry is not very strong.
Why did you see the opportunity?
Many people are willing to give up the relatively convenient use of plastic straws for the environmental protection of paper straws. But a few people are complaining about the bad taste of paper straws, and I happen to be one of them.
3. Provide e-cigarettes with 0 nicotine
a) News reports that many US cities have banned e-cigarettes, including San Francisco and Michigan.
b) People's mistrust of e-cigarettes mainly comes from the nicotine contained in e-cigarettes, which has led young people to be likely to become addicted to cigarettes through e-cigarettes.
c) All e-cigarette customers
d) It is difficult to use. The production of electronic cigarettes requires high-end technical support. At the same time, there is a lot of competition in the field of electronic cigarettes.
Why did you see the opportunity?
I have tried e-cigarettes and cigarettes and learned about there commons and differences. The closest thing to e-cigarettes and cigarettes is that they both contain nicotine, which is also the culprit of youth addiction.
4. Provide health care supplies including masks, disinfection water
a) There have been multiple cases of coronavirus infection in the United States, which has become a global problem
b) Americans are beginning to realize the seriousness of the virus and have increased awareness of self-protection
c) All Americans
d) Relatively easy to use, the production cost of masks and disinfection water is low, and the competition is relatively fierce.
Why did you see the opportunity?
I came from China and I have a clear understanding of the harmfulness of the virus. By understanding everything that has happened in China, I have foreseen what might happen in the United States in the future.
Subscribe to:
Posts (Atom)